Ouroboro
Branding, Illustration, Character Design
For this project, I had to design a mascot/logo for a brand. The ouroboros is a mythical snake creature that eats itself endlessly. The idea was to create an energy drink brand that would both stand out and feel familiar to consumers.
I designed the mascot to look more "casual" than usually depicted. I wanted this brand to attract consumers who would usually purchase a Ghost Energy or a Liquid Death beverage. The idea was "cute but kind scary but kinda gross".
